NIKETOWN NYC FLASH EXPERIENCE

This project involved the creation of a fully immersive animation experience around the Nike Aeroloft Flash Vest at Niketown NY. Accomplished through dynamic and carefully formatted animation, the visuals wrap around a 360° three-story tall LED chandelier as well a six-story tall LED curtian covering the store front. They focus around the story of the product, expressing seasonal color, water-repellence, warmth and reflectance.

 
 
 
 
 
 
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